Your location strategy,
systematized.
Most growing chains don't have a site selection process. They have one person's intuition and a folder of screenshots.
Geod is site selection software for multi-unit expansion teams.
Formalize once. Apply everywhere.
Define your model
Criteria, weights, thresholds—your strategy encoded. What population density? What income floor? How close is too close to a competitor?
Score any site
Drop a pin or upload 100 candidates. Every site scored against your model, with full explanation of why.
Defend in committee
One-click PDF with maps, methodology, and component breakdown. "Site A scores 74 because..." — defensible, auditable, done.
What the brief shows
Every analysis answers four questions—with sources, timestamps, and full methodology.
Who can you reach?
Time-aware trade areas by drive time. 5pm traffic ≠ 10am traffic. Weekend ≠ weekday. See the real catchment.
How much demand exists?
Population, households, income, density—aggregated to your trade area, sourced and timestamped. No mystery numbers.
How crowded is it?
Direct competitors counted and mapped. Anchor tenants identified. Saturation quantified.
What about your network?
Trade area overlap with existing stores. Estimated demand transfer. Net new opportunity vs. cannibalization risk.
The core site selection workflows
Geod turns trade area analysis, cannibalization analysis, market saturation analysis, and white space analysis into one explainable site brief.
Trade area analysis
Define drive-time trade areas, reachable demand, and catchment assumptions.
Cannibalization analysis
Separate gross candidate demand from same-brand transfer and net-new value.
Market saturation analysis
Measure supportable units, overlap, cohort signals, and marginal contribution.
White space analysis
Find underserved markets with feasible access, demand, and confidence checks.
Built on public and licensed datasets
We cite source and vintage in every brief. Logos and trademarks belong to their respective owners; use of data does not imply endorsement.
Two ways to work
Evaluate
You need answers on specific sites. Drop a pin, get a brief. Explainable scores, exportable reports, instant turnaround.
Strategize
You need your strategy applied systematically. Define your model, upload your portfolio, score candidates against your criteria, catch cannibalization before committee.
Teams switch from consultants, black-box tools, and ad-hoc Excel when they realize: the problem isn't data—it's consistency.
Start with a site.
Stay for the strategy.
Now in pilot
We're working with 5–10 expansion teams to validate the workflow before general launch. Pilot partners get hands-on onboarding, direct input on the roadmap, and locked-in pricing.