Every site decision,
tested against your network.
A new store takes demand from the stores you already run. A closure hands it back. Most tools score the site alone and leave the network math to a gut check.
Geod is network scenario software for multi-unit operators: simulate openings, closings, and conversions, and take numbers to committee that show their work.
From your portfolio to a defensible brief
Load your network
Upload your locations once. Stores, brands, openings, and closings become the baseline every analysis starts from, so the whole team works from the same portfolio.
Simulate the move
Open, close, convert, or add a brand at any site. Demand shifts are computed store by store: what the new site captures, what nearby stores give up, what competitors take back.
Brief the committee
One-click PDF where every number carries its source, vintage, and generation date. Ask for the same analysis next quarter and the numbers still match.
What the brief shows
Every analysis answers four questions, with sources, timestamps, and full methodology attached.
Who can reach the site?
Trade areas built from drive time, not circles. 5pm traffic differs from 10am; weekend differs from weekday. The brief shows the catchment your customers actually face.
How much demand is there?
Residents, households, income, density, aggregated to the trade area. Every figure names its source and vintage, and demand is stated as residents, never dressed up as revenue.
How crowded is it, for your brand?
The same competitor matters differently to different concepts. Each one is weighted by how substitutable its category is with the brand you are evaluating, in a table you can read.
What happens to your stores?
Per-store impact, by name: demand the move captures, what each nearby store loses or wins back, and net new versus transfer. Before committee, not after opening.
Built to survive a hostile question
Committees approve analyses they can interrogate. Geod is engineered so every number can take the question.
Analyses stay pinned
Every analysis records the data snapshot and date it was computed against, and holds still until you choose to refresh. The export always agrees with the screen.
Scores decompose
No naked scores. Every composite opens into its components, each with a raw value, a weight, and a contribution the committee can argue with.
Missing means missing
When a number cannot be computed honestly, the brief marks it omitted instead of filling it in. When a question is degenerate, the model declines and explains why.
Predictions go on record
Claims are stored with their assumptions and a due date, and are reconciled against actual outcomes as they arrive, so the model builds a track record you can inspect.
The core site selection workflows
Geod turns trade area analysis, cannibalization analysis, market saturation analysis, and white space analysis into one explainable site brief.
Trade area analysis
Define drive-time trade areas, reachable demand, and catchment assumptions.
Cannibalization analysis
Separate gross candidate demand from same-brand transfer and net-new value.
Market saturation analysis
Measure supportable units, overlap, cohort signals, and marginal contribution.
White space analysis
Find underserved markets with feasible access, demand, and confidence checks.
Built on public and licensed datasets
We cite source and vintage in every brief. Logos and trademarks belong to their respective owners; use of data does not imply endorsement.
Two ways to work
Evaluate
Answers on specific sites. Drop a pin, get a brief: drive-time trade area, demand, competition, and a score that opens into its components. Exportable and sourced.
Strategize
Your network as the baseline. Upload the portfolio, encode your criteria, simulate opens, closes, and conversions, and catch cannibalization before the lease is signed.
Teams leave consultants, black-box scores, and ad-hoc spreadsheets for one reason: the same question, asked twice, should get the same answer.
Bring the decision
you're weighing now.
An opening, a closure, a conversion. Run it through Geod and compare the brief to what your current process produces.
Now in pilot
We're working with 5–10 operators to validate the workflow before general launch. Pilot partners get hands-on onboarding, direct input on the roadmap, and locked-in pricing.