About Geod
Multi-brand franchisees make large decisions about closing, converting and opening stores, usually with analysis that is rebuilt for each meeting. Geod keeps the portfolio as a standing model, runs each move against it, and saves the brief behind the decision. It is built by FriendMachine Labs.
How it is built
The network is the starting point
Your stores, brands and history live in Geod as one record, so every analysis starts from the same portfolio.
Saved analyses stay put
A saved brief keeps its numbers until you choose to refresh it, so the version the committee approved is the version on file.
Scores show their parts
Where Geod produces a score, its components and weights are on the page, along with the sources used and anything left out.
Predictions get checked
Closure and conversion briefs record what was predicted, so it can later be compared with what happened.
The methodology page describes the data sources, how demand is allocated, the default scoring weights and the current limits of the model.