Blog
Insights on location intelligence, site selection, and spatial analysis.
- 28 min read
Site Selection Scoring Models: How to Build a Defensible Location Score
A complete guide to site selection scoring models for retail, restaurant, healthcare, fitness, and franchise expansion. Learn weighted scoring, AHP, TOPSIS, thresholds, gates, normalization, forecasts, overlays, confidence, and validation.
site selectionscoringmethodologygovernance - 22 min read
Market Saturation Analysis: How to Measure Supportable Units
Measure market saturation with supportable units, store density, cohort AUV decay, trade-area overlap, cannibalization, and marginal network contribution.
saturationsite selectionretail expansionportfolio strategy - 18 min read
White Space Analysis for Site Selection and Expansion Planning
Find underserved markets with white space analysis that combines demand, coverage gaps, competitors, supportable units, feasibility, confidence, and validation.
white spacesite selectionretail expansionmarket planning - 24 min read
Retail Cannibalization Analysis: How to Measure Store Overlap
Calculate retail cannibalization risk with trade-area overlap, demand-weighted overlap, same-brand transfer, net-new demand, and portfolio impact.
cannibalizationsite selectiontrade arearetail - 14 min read
Explainable Site Selection Score: How to Defend Location Decisions
Build an explainable site selection score with visible components, source data, assumptions, governance, cannibalization overlays, and exportable PDF reports.
explainabilityAIsite selectiongovernance - 19 min read
Trade Area Analysis for Retail Site Selection
Learn how to use drive-time trade areas, customer origins, demand, competitors, and accessibility to evaluate retail and multi-unit sites.
trade areasite selectionmethodologyretail